Luxury Holiday Houses and Apartments in Soho & Fitzrovia

    Soho & Fitzrovia

    From Karl Marx to Mozart, Soho houses and apartments in London count a colourful spectrum of faces as former tenants. This square-mile district is a vibrant tapestry of retro pubs, cutting-edge gastronomy and discerning boutiques.

    Flanked by Oxford Street, Regent Street and Leicester Square on one side, holiday apartments in Soho, London keep you close to the beating heart of London’s creative and cultural scene. Pop over to nearby Fitzrovia, where its slightly more bohemian atmosphere charmed writers such as Virginia Woolf, George Orwell and George Bernard Shaw into becoming locals and regular pub-goers. Among the Soho apartments, London’s major production studios, distinguished fashion retailers and well-established designers have set up shop in on its bustling thoroughfares.


    Food & Drink

    Restaurants near Soho cater to nearly every taste. Good days start with an epic brew and the Department of Coffee and Social Affairs, found on an easy-to-miss alleyway off Carnaby Street, know how to whip one up. It’s a well-known fact that Aussie’s take their coffee seriously – check out Kaffeine, with branches on Eastcastle Street and on Great Titchfield Street for quality roasted beans. With so many things to do in Soho, London, you’ll need substantial fare to refuel. Try Pollen Street Social, Michelin-star chef Jason Atherton's flagship restaurant for British produce with a dash of elegance. Entirely vegan, Alexis Gauthier's namesake French restaurant in Soho serves dishes that are flawless in execution.

    For fine-dining with a Californian flourish, head to the Ninth London, where low-hanging pendant lights, exposed brick walls and chocolate-brown wood panels make for an inviting setting. End the night in a cocktail bar in Soho; the Blind Pig offers creative concoctions in an intimate, speakeasy-inspired setting.

    Art & Culture

    After exploring trendy Soho restaurants, discover its equally inspiring art scene. The cream of the crop when it comes to photography expositions, the aptly named Photographers' Gallery is more than an exhibition space. For over fourty years it has hosted global events like Deutsche Börse Prize and The Bar-Tur Photobook Award in its Edwardian textile warehouse, converted by O'Donnell + Tuomey architects. They work with both national and international photographers, from Juergen Teller to Corinna Day and consistently deliver an exciting programme. Seminal contemporary artwork can be found in Pace Gallery on Burlington Street, which has branches in nine locations around the world, including New York, Honk Kong and Geneva.

    Pace Gallery’s growing collection required it to expand to include another site in Hanover Square, which will open in Autumn 2021 after refurbishments by Jamie Fobert Architects. For urban art, Steve Lazarides' (the man responsible for launching Banksy’s career) namesake gallery champions a curated collection of talented street artists.


    You’ve refuelled after gallery hopping and you find yourself googling ‘fun things to do in Soho, London'. We’ve got you covered. For a slice of the good life, browse the shelves at Liberty's Tudor revival building on Great Marlborough Street. A veteran at spotting emerging designers, it’s an emporium of premium labels, rising brands and its custom-made bold fabrics. Almost gallery-like in its design, Alex Eagle on Lexington Street is where style comes into its own. Classic menswear is elevated for a modern lifestyle but this isn’t just a shop; it also hosts the Alex Eagle design studio (a creative work hub and café) as well as the Alex Eagle sporting club.

    Tastemakers should head to fashion concept store Dover Street Market located within a Grade II-listed building established in 1912 by Burberry founder Thomas Burberry, with interiors by Comme des Garçons' Rei Kawakubo. Clothing, shoes, accessories and installations are divided across five levels so dedicate ample time to explore.


    More than its wine bars, Soho, London offers plenty of ways to unwind. For those who prefer an active recovery, Third Space is a health club that will put fitness and health front and centre. Each venue is individually styled and reflects the energy of its surroundings. Holistic methods make it a sanctuary of wellbeing. For a sumptuous backdrop to your rigorous workout, head to Mortimer House. The balance between work and leisure plays out over six floors in this art deco building; a mix of productive spaces (offices, meeting rooms, event halls) and places dedicated to relaxing (bar, restaurant, gym).

    The West End’s theatre scene spills into Soho; both the Prince Edward Theatre and the Phoenix Theatre are a ten-minute stroll away. The Sondheim Theatre and the Palace Theatre are only a few minutes further afield. If you opt for short stay apartments in Soho, London expect a wealth of activities on your doorstep.

    Another area to consider

    Notting Hill

    From bohemian Portobello Road to chic Westbourne Grove, apartments for rent in Notting Hill are characterised by iconic candy-coloured period architecture. Its romantic streets, lined with traditional mews and Grade-II listed buildings, are paved with a rich history that transports you beyond the movie. The charm of this neighbourhood can be found in its community, among its independent retailers and local stalls. It’s etched on the beloved cobbled paths worn smooth by locals. Staying in Notting Hill’s apartments lets you live like a local, near the cherished artisan cafes, cosy pubs and vintage sellers that are at the soul of its refined character, cardinal to its narrative and central to its appeal. A celebration of discerning lifestyles, Notting Hill apartments, London tick all the boxes for a noteworthy stay. With so much to offer, we’ve recommended our favourite restaurants, pubs and bars to help you decide on things to do in Notting Hill.

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